A large portion of the world's population has some connection to social media and this has caused a large increase in shopping done through such apps. And brand that does not have a robust presence on social media is losing out to competitors that can regularly support and engage with consumers about their products. A good starting point to use…
Whether you send an email newsletter, post on Social Media or write a blog, chances are you are using some kind of technology or system to interact with your customers. The difficulty for small business owners is the number of tools available and knowing how to get the most out of them. Many small business owners are simply overwhelmed and…
In the digital age, conducting business without technology is virtually impossible. A key benefit of technology is it makes collecting and storing data easy. Data about your business, but more importantly, data about your customers. However, despite having access to data, many small retail businesses fail to use it to their advantage.Data is more than information. Data is powerful when…
In the digital age, customers can come in contact with your business in many different places - Facebook, Google, Instagram, Pinterest, Website, Amazon, Facebook Groups, Review Sites, your email newsletters, in store, brochures, conferences and events. The list goes on.We call all of these “Touchpoints”, some people call them “Channels”.Every business wants to increase sales and keep customers longer. To…
In the digital age, content is key to connecting with customers. You need it for your website, social media channels, brochures etc.But the question you should ask yourself is; Do I have the right content for my customers?One way to answer these questions is through a content audit. This will list the content you have and how it performs. More…
In the age of digital, many businesses (big and small), take a piecemeal approach to marketing. An email here, a Google ad there, a Facebook post from time to time. It is hard work to keep up with all the places they need to be, never mind making sure it is consistent and works together.But customer expectations and behaviours have…
It is difficult to find your customers online if you don’t know who you are looking for. But who is your typical customer?An easy way to answer this question is to break customers into groups based on what makes them similar. For example, male versus female, old versus young or where they live.Unfortunately to be successful in the digital world,…
You’ve launched your new website, it looks beautiful, you are really happy with it, but you are not getting the traffic or the sales you thought you would. Or maybe your doing some marketing on Facebook, paying for ads and getting good clicks throughs, but people are just not buying online or filling out your contact form. You start to…
You’ve launched your new website, it looks beautiful, you are really happy with it, but you are not getting the traffic or the sales you thought you would. Or maybe your doing some marketing on Facebook, paying for ads and getting good clicks throughs, but people are just not buying online or filling out your contact form. You start to…