Facebook Local Awareness or Reach Ads can be great tools in your marketing arsenal because they let you reach out to your local audience. They help maximize your ability to reach out locally and bring in customers. You can use them to strengthen your ties with the local community by doing things like offering special sales or promotions. The ads…
With the advent of the Coronavirus on the worlds'economies, many companies are struggling both on and off-line in the onslaught of reduced sales and supply chain disruptions. In Australia, online retailers have collaborated to weather this economic storm. Using a common work collaboration software, Slack, a group of retailers has traded stories, advice, and news on nature of business during…
As businesses continue to shut down because of the corona virus, their online channels remain open for businesses so that consumers can continue to purchase from them. For this reason they are focused solely on just their online presence for the time being. There is a business that reached their record in online sales recently because of the closures. There…
So far the retailers that have suffered as a result of the virus have been retailers that sell high quality items. Items you would normally wear out in public during a social setting. The hoarders have made those stores where you purchase things like toilet paper have remarkable sales so far this month in comparison to last month. Retail stores…
Small businesses are having a much easier go with it as far as technology is concerned. What they need for their business can now be specifically tailored for exactly what they need to deliver the right experience. There are no affordable tools that allow smaller businesses to have big amounts of data without having to pay a lot of money…
Customers have all said that they would much rather have a great customer service experience over everything else. Having poor customer service is a great way to get your customers looking elsewhere for the same product or service they could be getting from you. Instead of having customer service in a brick and mortar store, e commerce takes place online.…
It can be difficult to gain market share when customers are cutting back on their spending, but it is still possible to have those gains. When you see marketing from other companies you see advertisements, and company endorsements among other things. These strategies work, but in order to know where to begin you have to first understand your customers. Without…
Black Friday in Australia is proving to be the biggest spending period with a growth seen at over 31% each and every year. This particular week showed a 77% higher spending ratio compared to the first week of November when people are gearing up for the holidays. Also, online spending saw a huge increase at 18% higher then the last…
One key metric small business owners should keeping an eye on is Customer Lifetime Value (LTV or LTV). This measure helps you understand customer loyalty and value customers bring to your business over an extended period.Lifetime Value (LTV) measures how much a customer is worth to your business over the whole period of your relationship with them. It isn’t their…
Deloitte, and financial consulting firm, has published a report through their Access Economics publication indicating that companies that expend more effort in the digital engagement part of marketing will see large returns of investment. A digital engagement strategy can use a website to find new customers, reach a wider audience, sell and book online, and automate many time-consuming parts of…