Customer Lifetime Value – the best measure of customer loyalty
Anne 05/03/2020
One key metric small business owners should keeping an eye on is Customer Lifetime Value (LTV or LTV). This measure helps you understand customer loyalty
Neilan Digital Blog
Our thoughts and brain dumps on the world of digital, and how it impacts on small businesses in Australia.
Why “going digital” is more important than ever
Anne 02/03/2020
Deloitte, and financial consulting firm, has published a report through their Access Economics publication indicating that companies that expend more effort in the digital engagement
Rise of social commerce inevitable in 2020, data shows
Anne 19/02/2020
A large portion of the world’s population has some connection to social media and this has caused a large increase in shopping done through such
Are you making the most of technology in your small business
Anne 10/02/2020
Whether you send an email newsletter, post on Social Media or write a blog, chances are you are using some kind of technology or system
Data – the secret weapon to small business winning in retail
Anne 01/02/2020
In the digital age, conducting business without technology is virtually impossible. A key benefit of technology is it makes collecting and storing data easy. Data
Touchpoints and how customers find you
Anne 24/01/2020
In the digital age, customers can come in contact with your business in many different places – Facebook, Google, Instagram, Pinterest, Website, Amazon, Facebook Groups,
5 Steps to Completing a Content Audit
Anne 18/01/2020
In the digital age, content is key to connecting with customers. You need it for your website, social media channels, brochures etc. But the question
Customer Journey Map – Finding the right path to your customers heart
Anne 11/01/2020
In the age of digital, many businesses (big and small), take a piecemeal approach to marketing. An email here, a Google ad there, a Facebook
Do you know who is your typical customer?
Anne 04/01/2020
It is difficult to find your customers online if you don’t know who you are looking for. But who is your typical customer? An easy